How To Improve Your Email Marketing Results: Infographic & Cheatsheet

How To Improve Email Marketing Campaign?
When done well, Email marketing is a cost-effective way of reaching and building relationships with your target audience.


The problem for most business marketers is that it is not an exact science. There is so much online advice, often conflicting, aimed at improving open rates and conversion, that at a glance it’s hard to tell what will work to get you the results you are looking for.

Kelsey Cox, Director of Communications at Column Five and author at

Kelsey Cox explains via her infographic why we should:

  1. Spend time on developing a strategy
  2. Do multiple tests (and modify)
  3. Send Emails at the right time of day
  4. Design for mobile compatibility

The Infographic in the article is detailed yet really easy to follow and understand. It shows us the all important steps every business need to take to create an effective email marketing campaign.

I would add that the key to a successful email marketing campaign is getting your aims and objectives right from the start.

Therefore, before you start you should consider:

  • What your campaign is for
  • What’s the primary purpose (goal) of your campaign
  • Who are you targeting?

Cox has put together a great article and the detailed Infographic really does work as a blueprint for setting up and managing an effective email marketing campaign.

It’s so useful I would have been happy to pay for it. You can see the full article here.

Email Marketing CheatSheet and Infographic

How about some additional reading on the subject? We thought you would find these Email Marketing articles of interest too:

What do you think? What advice or input can you share to add to the conversation? After all your comments and experience will add to the reservoir of helpful information our readers can find here.

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