How QR Codes Can Help Your Small Business Increase Revenue in 2014

ZL-qrcode-cropNowadays, for any  business, small or medium, to be successful we have to apply every single marketing strategy possible.

Mobile technology is very helpful in helping us with that, and Quick Response codes, commonly referred to as QR Codes can be one of the most effective digital marketing methods for promoting products, events, special offers and more to customers.

If you are not sure what I’m talking about here, a QR code is a two-dimensional image that is similar to a USB barcode. The main difference is that most QR codes are square shaped, larger that a barcode, and hold more data than their one-dimensional forerunners.

Watch this informative video about QR Code Marketing to understand how they will help your business:

What does a QR code look like?

Many QR codes you see will be on a black on a white background, however, they may be designed in other colors too and may even incorporate a company logo.

One of the reasons they are so popular with consumers is that they are easily scannable with camera-equipped smartphones that have a QR code reader app.

How can you use them to increase customer engagement? 

Small business owners who develop comprehensive marketing strategies that use QR codes are finding that they are simple to create, cost friendly, effective and deliver fast results.

As more businesses recognize their potential, they are showing up in a large number of places. It’s not uncommon to see QR codes on receipts, menus, products, business cards, posters and more.

Once scanned, the consumer is taken to a website, social media account, review site, a video, discount coupon or even a phone number that can provide further information regarding the activity being promoted or shared.

What more do I need to know?

We found this great article entitled “5 Steps to a Successful QR Code Marketing Campaign” written by Jeff Korhan, a certified publisher at Jeff has put together a useful guides that will help use QR code marketing successfully.

Jeff covers the following topic inside the article:

1: Plan your QR code campaign strategy
2: Create quality codes and test them
3: Link your codes to mobile-friendly or mobile-optimized sites
4: Track your scans with code management systems
5: Deliver value and a favorable user experience

It’s a long article that will add huge value to your marketing education and will really help you to get to grips with QR Codes as a revenue building strategy.

What’s more, if you understand the importance of leads, and building an email list you will quickly realize how beneficial this is be for your business. You can see the full article here.

We thought you would find these articles about QR Codes and Marketing interesting too:

3 Tips to Use QR Codes for Information
Seven things you should know about QR Codes
Tips for Using QR Codes in your Small Business

What do you think?

Have you used QR codes in your printed marketing materials? What advice or input can you share to add to the conversation? After all your comments and experience will add to the reservoir of helpful information our readers can find here.

Thanks for taking the time to contribute. We appreciate it.
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